What Is Tweak?

TWEAK is a brand that is inspired by sport, but not in the usual way. TWEAK products are inspired by the different construction techniques found in sport shoes, by the materials used in sport, and by some of the technologies, and their benefits. And of course, by some of the aesthetics sports has to offer, from graphics, to names, to colors. Lifestyle for TWEAK means that what we do fits perfectly into the current lives of our target consumer. It also means meeting their needs and desires in both style, and in the sense of community or belonging to something. The 21st century consumer is our target and TWEAK must not only design product that meets their expectations, but we must also be able to speak to them in their language and through their media. That means social media, on-line and in the places they shop. Finally, a 21st century brand is one that does not look at the past, it only deals with today, and the future. It is a brand that lives today, and thinks tomorrow.