TWEAK DOES NOT DICTATE TO ITS CONSUMERS, IT LISTENS AND IT INCORPORATES THEIR IDEAS INTO ITS PRODUCTS AND ITS BUSINESS.
This is a very unique statement for a brand or any business to make. It will be challenged by both consumers and our competitors. But if it is executed well, and communicated clearly, it will be a very meaningful position for the TWEAK brand to stand on. The TWEAK brand, in a sense, is controlled by the consumer, we listen, we interpret, translate and produce products that are not only inspired by them, but ignited by their ideas.