Why does TWEAK? Do what it does?

It might sound a bit too ambitious, but it is meant to be. It is a criticall important statement because it encourages, it demands that TWEAK build a brand that resonates with the young, and the young minded consumers. To accomplish this, TWEAK will first find and listen to the right voices, then it will interpret the desires and ambitions of those voices into strong, and desirable products, retail and communications. And, even more importantly, into a community of and for those very same voices. The community will grow and it will become the source of inspirations and direction for the TWEAK brand in the future.